HARD BOILED EGGS WITH YOUR MORNING CUPPA - HOW MODERN BRITS HAVE KILLED OFF TRADITIONAL ELEVENSES FAVOURITES, SUCH AS CHOCOLATE BISCUITS, ICED BUNS AND THE CLASSIC VICTORIA SPONGE

So, it turns out that a whopping third (31 percent) of our health-savvy Gen Z and Millennial pals have decided that hitting a daily protein goal is as crucial as their morning coffee.

And while 32 percent are still munching on snacks like it's their full-time job, the choices are a bit more... 'Greek' these days. Think Greek yoghurt (35 percent), two hard-boiled eggs (32 percent), or a protein shake (21 percent) – because who needs a chocolate croissant when you can have a protein-packed egg, right? Hmmm.

But hold onto your hard-boiled eggs, because one in ten (11 percent) are going full-on medieval with their snacking habits, devouring half a roast chicken mid-morning! And let's not forget the classic slices of ham (12 percent) and omelettes (21 percent) that are making a comeback as the go-to snacks for those on a protein mission. Move over, cake!

In fact, research* has found that almost a third (29 percent) of modern Brits are declaring that the whole tea and cake thing is so last century. Four in ten (45 percent) are saying no to sugary treats, opting instead for snacks that would make a bodybuilder proud. Who needs a slice of chocolate cake (31 percent) or a Victoria sponge (30 percent) during elevenses when you can have a protein shake? It’s practically a crime against fitness!

Even though over half (54 percent) of Gen Z and Millennials agree that elevenses are a classic British thing and 11am is still considered the perfect time for a mid-morning pick me up - don’t expect to see modern Brits tucking into a slice of chocolate cake (31 percent) or Victoria sponge (30 percent) as they say it is too unhealthy.

Iced buns (30 percent), cream buns (29 percent), chocolate bars (24 percent), crisps (18 percent) and biscuits (16 percent) are also considered a no-no, while a quarter (25 percent) EVEN think that a cup of tea with two sugars is too unhealthy, according to the poll by British Lion Eggs.

Now, for the health-conscious modern Brit, the 11am tea break is all about the good stuff: nuts (19 percent), carrots with houmous (16 percent), and a hard-boiled egg with spinach (14 percent) One in four (24 percent) are even getting fancy with their omelettes, while 20 percent are channeling their inner chef with scrambled eggs and salmon.

Why the shift to protein-rich snacks, you ask? Well, 55 percent say they keep you fuller for longer, 30 percent are all about muscle building (hello, gym gains!), and 23 percent are trying to keep their weight down (because that hot girl summer body isn't going to sculpt itself!).

A spokesperson for British Lion Eggs says, “It’s clear that health-conscious Brits are shaking up their snack game and chasing that protein fix to stay fuller for longer, manage their weight, and keep those muscles strong. And let’s be honest, eggs are basically the superheroes of the food world – nutritious, natural, cost-effective, and versatile!”

It’s no shocker that half (49 percent) of the 18- to 44-year-olds surveyed consider themselves health-conscious, with 48 percent admitting they’re on a mission to dodge cakes and biscuits in the office. . A whopping 74 percent prefer to bring their own healthy food into the office, and 27 percent are so proud of their healthy snacking that they’re posting it all over Instagram and TikTok, complete with hashtags like #healthy (33 percent), #healthysnacking (19 percent), and #protein (16 percent). Because if it’s not on social media, did you even snack?

More than half (52 percent) believe that younger Brits are more health-conscious than their predecessors, with 50 percent saying that modern Brits are much more likely to choose healthier snacks. So, out with the old and in with the protein-packed new!

BRITS' GO-TO HEALTHY ELEVENSES SNACKS…

1. An apple – 38%

2. A banana – 37%

3. Greek yoghurt – 35%

4. Hard-boiled eggs – 32%

5. A protein bar – 26%

6. Avocado – 24%

7. An omelette – 24%

8. Oat cakes – 21%

9. A protein shake – 21%

10. Scrambled eggs with salmon – 20%

11. A handful of nuts – 19%

12. Smoked salmon – 18%

13. Carrots with houmous – 16%

14. A hard-boiled egg and spinach – 14%

15. Peanut butter and apple – 15%

16. Slices of ham – 12%

17. Half a roast chicken – 11%

18. Tuna protein pot – 9%

19. Homemade protein balls – 8%

20. Nut butter on toast – 8%

ELEVENSES FAVES, YOUNG BRITS FEEL ARE OUTDATED AND UNHEALTHY

1. A slice of chocolate cake – 31%

2. A slice of Victoria sponge – 30%

3. An iced bun – 30%

4. A cream bun – 29%

5. A custard slice – 27%

6. A cup of tea with milk and two sugars – 25%

7. Chocolate bars – 24%

8. A scone with cream and jam – 23%

9. Crisps – 18%

10. A biscuit – 16%

11. A toasted teacake – 15%

12. A flapjack – 13%

13. Muffin – 12%

14. A sandwich – 11%

15. Toast and jam – 10%

Love Txx

*This research of 2,000 Brits was commissioned by British Lion Eggs and conducted by Perspectus Global during March 2025.

#collaborativepost